Wondering what’s the difference between a LinkedIn personal profile and a LinkedIn business page?
Are you wondering what’s the difference between a LinkedIn personal profile and a LinkedIn business page? If so, you're not alone!
The main difference between the two is that a personal profile represents you as an individual, while a business page represents your organization. Your personal profile is like your resume and most likely contains an overview of your career and education. A personal profile allows you to connect with other professionals, share valuable content, and build relationships.
A LinkedIn business page allows you to showcase your employees, products, services, and company culture, as well as recruit and advertise. A LinkedIn business page helps you build your brand awareness and reputation among potential customers, partners, and investors. You should share relevant content that demonstrates your expertise and credibility.
A LinkedIn business page helps generate leads and sales. You can use LinkedIn's advertising and marketing tools to create and run campaigns that drive traffic to your website, landing pages, or online store. You can also use LinkedIn's analytics and insights to measure and optimize your campaign performance.
As a small business owner, you need both a personal profile and business page! In fact, you will need a LinkedIn personal profile in order to create your LinkedIn business page. (LinkedIn business pages are also referred to as LinkedIn company pages)
By having both a LinkedIn personal profile and LinkedIn business page for your business, you can leverage the power of LinkedIn to grow your business and achieve your goals.
If you need help setting up and running your LinkedIn business page, please reach out! If you are like many professionals, you have multiple responsibilities and setting up your social media profiles and creating engaging social media posts usually does not make the cut. If that is the case, consider outsourcing to YourSocialPros. We offer a turn-key solution that includes setting up your social media profiles as well as developing and posting engaging content. Our monthly subscription is affordable and cancelable at any time.
BobH