Top Social Media Trends

Top Social Media Trends

We have a front row seat to what’s happening in social media thanks to the work we do for our wonderful clients! Here are some things we’ve noticed, and others that we’ve found through our research.

1. Static and carousel posts are having a resurgence on Instagram with new algorithm pushes.

2. Smaller content creators are getting priority in the Instagram algorithm which is trying to put small accounts on a more equal footing with large accounts.

3. Personal photos have the best engagement. Share photos from your workday, events you attend, and any other local content.

4. TikTok and Instagram are becoming search engines for younger demographics. They go there first when looking for things like restaurants and products.

5. Shorter captions are now best on Instagram. Long educational posts should be saved for video formats or blog posts that are shared with highlights.

6. Posting outside of business hours - social media users are active in the afternoons and at night. With randomized algorithms, your content is shared at different times of the day. Changing your posting schedule to reflect that is helpful

7. Sharing your reviews on social media is key to a successful strategy.

Mid-year is a great time to reflect on what has worked for your business from a marketing perspective, and to decide what you might do differently going forward to increase your success. Give us a call if we can be of any assistance!

Sources:

https://www.sendible.com/insights/latest-social-media-trends-report

https://blog.hootsuite.com/facebook-algorithm/

https://foundr.com/articles/social-media/instagram-algorithm

https://www.loomly.com/blog/instagram-algorithm