Wondering if you should use your personal Facebook profile to market your business?
July 20, 2023
Using your personal profile to promote your business risks annoying your friends AND Facebook. One way to move forward in promoting your business on Facebook is to create a Facebook Business Page.
Here are some quick tips.
1. Facebook refers to personal pages as Profiles, and business pages as Pages.
2. Your business page must be linked to your personal profile.
3. Pages let you see how your business is performing across Facebook, Messenger and Instagram using their Insights Tab, Ads Manager, Business Manager and Pages Manager App.
4. You can use Pages to reach your audience through advertising. You’d be surprised at how little this may cost.
To make everything more confusing, technically you can post business related content like blog previews and business-related tips on your personal profile. It’s a balancing act to make sure that you don’t over sell. The bonus is that your personality is what makes you unique and that’s usually easier to see in a personal profile. Of course, there’s always a chance that a friend puts something on your timeline that you really don’t want potential clients to see.
Your best bet is to use both a personal profile and business page together to market your business!
BobH
Here’s a couple of source links for more information: