Navigating SEO in a Social Media-Driven World

Deciding whether to buy backlinks for your SEO strategy can be tricky, especially in today’s rapidly changing digital landscape. Recent trends show that social media is overtaking search engines as the primary tool for discovery among Gen Z and Millennials, while mobile usage continues to rise. Meanwhile, Google’s latest algorithm update prioritizes genuinely useful content over superficial tactics. This blog explores the risks of buying backlinks, why organic ones are better, and how to adapt your marketing strategy to stay competitive in 2024.