11 Game-Changing Social Media Ideas for Realtors to Shine in 2025
Top Social Post Ideas for Realtors in 2025
Tom Ferry and Jason Pantana, renowned real estate coaches, host a podcast that’s a goldmine for Realtors looking to up their game. Check it out here: Tom Ferry Podcast. Many of the ideas we’re about to share draw inspiration from their insights. So, without further ado, here are the Top 11 Social Post Ideas for Realtors in 2025:
1. Showcase MLS Listings
Film MLS listings in the neighborhoods and price points you prefer to work in. Be sure to get the listing agent’s permission first—they’ll likely appreciate the extra exposure! Whether you’re behind the camera or in front of it, create your unique style. You’ll not only showcase your expertise but may also attract future clients.
2. Consistent Instagram Strategy
Develop a consistent posting strategy that highlights closings, client reviews, and snippets of your personal life. People connect with authenticity! For inspiration, check out this video featuring a young Realtor thriving on Instagram.
3. Share Your Personal Life
Give prospects a reason to connect with you. Whether it’s family, hobbies, or daily routines, sharing relatable aspects of your life builds trust and familiarity—important factors when someone chooses a Realtor.
4. Offer a Free CMA
Post something like: “Hi there, Zillow has an opinion on the value of your home, but I’ve got one based on local market expertise. DM me to get yours!” Keep it simple, but effective.
5. Engage with Instagram Polls
Ask questions like, “Are you happy in your current home?” These polls invite interaction and give you opportunities to start meaningful conversations with potential clients.
6. Identify Your Niche
Specialize in areas like first-time homebuyers, investors, waterfront properties, or relocation services. Demonstrating expertise in a specific niche helps you stand out in a crowded market.
7. Share Testimonials and Reviews
Showcase proof of your success with glowing testimonials and reviews. Let your followers see why you’re the Realtor they should trust and refer.
8. Promote Business Partners
Realtors are often at the center of a vast network of professionals—from roofers to landscapers. Highlight your trusted business partners to position yourself as a valuable community resource.
9. Promote Your Community
Create evergreen content that celebrates your target neighborhood. Feature local restaurants, fun facts, events, and more. These videos will remain relevant and attract views months or even years later.
10. Answer Trending Real Estate Questions
Use tools like AnswerThePublic to discover what’s on people’s minds. For example, a trending question in Richmond, VA, is: “When are property taxes due?” (They are due January 14th.) Answer it promptly and build your reputation as a knowledgeable professional.
11. Highlight Your Value
Go beyond generic “Just Sold” posts. Existing perception is that all a Realtor® has to do to sell a listing is put it on the MLS. Detail the specific actions you took to close the deal, such as making dozens of calls or negotiating savings during inspections. This transparency highlights the value you bring to every transaction.
Ready to Dominate Social Media in 2025? Let’s Talk!
And there you have it—11 game-changing social post ideas to help you crush it as a Realtor in 2025! These tips aren’t just trends; they’re proven strategies to build your brand, foster relationships, and close more deals.
Whether you’re just starting your social media journey or looking to level up, remember: consistency and authenticity are your secret weapons. Share your story, showcase your expertise, and connect with your audience in meaningful ways.
Need a helping hand? We’re here for you! At Your Social Pros, we specialize in taking your social media game to the next level. From crafting winning strategies to managing your posts, we’ve got your back.
Reach out today, and let’s make 2025 your best year yet! 🚀